About: This summer my friend and I started a non-profit to empower consumers with holding corporations responsible for their actions. The project is called ThoughtAndMemory.org. We rely on a community of data contributors using a peer reviewed system (micro-science!) to turn observations into analysis into numerical ratings. These ratings can be placed next to web advertisements and received on cell phones at the point of sale.

Our slogan is “Buy it like you mean it.”

Our Mission is “To provide individuals with access to trusted, collaborative, and customizable tools that support research and communication about the real world impact of purchasing various goods and services.”

We're open source. If you're interested in contributing to the technology send me email: lucy att ThoughtAndMemory dott org

ps - the picture on the left is from Ignite Boston 2. You can find the full scene in one of our blog posts:
http://www.thoughtandmemory.org/blog/?p=37